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Pharma’s Programmatic Problem: Precision Without Proof

By Kamya Elawadhi – When did “we believe we reached physicians” become an acceptable standard for a billion-dollar industry? Somewhere along the way, pharma marketing made peace with probabilistic targeting, inferred identities, and impression counts that looked impressive but proved little.




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Healthcare Revenue Cycle and Finance


Digital Health & Telemedicine

The Pediatric Care Deserts Hiding in Plain Sight

By Dr. Patricia Hayes – We spend more on children after they’re sick, in admissions and emergency visits, and far less on the proactive care that keeps them safe at home. We pay for the crisis and underfund the work that would have prevented it. That’s why adding clinicians or expanding telehealth only goes so far.

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Analytics & Population Health


Health IT Security Privacy and Compliance

Waiting and Waiting for Security Updates

By Matt Fisher – The biggest recent news for HIPAA is the quiet reveal that updates to the Security Rule are now delayed until sometime in the middle of 2027. The update was made on an Office of Management and Budget webpage, which now shows expected final action as an undefined date in July 2027.

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