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June 2026 Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? News from Matter Communications, Brafton, Swaay.Health, SupremeGroup, anthonyBarnum, Unlock Health, Merge, StudioNorth, KNB Communications, FINN Partners, Elevate Healthcare Marketing, Innsena, Bamboo Health, & more.




Health IT Innovation



Interoperability

Don’t Rip and Replace: Connect and Orchestrate

By Mark Taylor – Hospitals have EHRs. Health plans have care management platforms. Community organizations have case management tools. State agencies have eligibility, reporting, and program management systems. In many cases, those tools work well enough for the people using them every day. The issue is what happens when those organizations need to work together.

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Regulatory

What’s Happening at the ONC: June 2026

Supporting the adoption of health information technology and the promotion of nationwide, standards-based health information exchange to improve health care nationwide. Here is what is happening at the ONC including new LEAP funding opportunity.

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Healthcare Revenue Cycle and Finance

Before Deploying Healthcare AI Agents, Providers Need a Cost-of-Control Plan

By Kajol Shah – Healthcare organizations are moving quickly from AI pilots to AI-enabled workflows. What began as administrative chatbots and documentation support is now expanding into AI agents that can assist with scheduling, intake, patient communication, clinical documentation, revenue cycle tasks, and information retrieval across connected systems.

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Analytics & Population Health

AI in Healthcare: Innovation, Risk, & Regulation

By Nick Bonds, Esq – Artificial intelligence is rapidly transforming the healthcare landscape, touching everything from how drugs are developed to how care is delivered and how claims are processed. For self-funded plans and their partners, AI presents meaningful opportunities to improve efficiency and outcomes.

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Health IT Security Privacy and Compliance


Healthcare NOW Radio Network Playlists