Health IT Marketing Minutes

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Posted By: Carol Flagg November 21, 2019

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

Tune in to What’s My Tagline? where we put the microphone in front of the healthcare marketing, sales, social media, and PR community. On the show, host Carol Flagg (@carolflagg) questions industry experts relative to their occupations on the impact of social media, the evolving role of content marketing, the critical factor of engagement to build brand loyalty, and more. On this episode, Carol talks with Linda MacCracken, senior principal at Accenture and Adjunct Professor at Harvard, discussing marketing segmentation in healthcare and what marketers are getting wrong about generational groups.

To Read

HITMC
Marketing at Scale is the Wrong Focus for B2B Healthcare Startups – By Colin Hung (@Colin_Hung) – Building campaigns and programs to “market at scale” is a laudable goal – but a completely wrong one for healthcare startups that sell to hospitals, physician practices or payers. Instead, they would be much better served by focusing their marketing efforts on revenue-generating activities rather than clicks.

Porter Research
Now is the time to get ready for upcoming trade shows and events! – Download this presentation of 5 Steps: Use Market Research to Get More Out of Trade Shows from Porter Research.
Everyone knows just setting up a booth, hoping buyers will stop by to see your demo doesn’t cut it for healthcare IT trade shows. And that can eat up a significant portion of your marketing budget. What if you could use the event- and media surrounding it- to reach your target audience, establish your organization as a thought leader, and generate more new opportunities? Using market research helps healthcare IT companies cut through the noise and deliver a true ROI from events. For more information contact Cynthia Porter Cynthia@porterresearch.com. And follow her on Twitter: @PorterResearch1

KNB Communications
5 Organic, Free Methods to Grow your Health IT Instagram – Beth Cooper, Marketing & Social Media Director at KNB Communications (@KNBComm) writes, Instagram is often overlooked in the B2B healthcare marketing space as being too frivolous. However, it is a platform with over a billion monthly active users. While Brandwatch reports that 90% of Instagram users are under 35 years old, and millennials climb into more and more leadership positions, businesses who have a presence on Instagram will be the best positioned to reach and impress them. Still, healthcare marketers may currently receive some pushback if they try to invest many resources into the platform. Here are 5 free, organic methods of growing a health IT Instagram account.

ClarityQuest
Social Media Management Tool Comparison – Brian Shilling, Digital Marketing Director at ClarityQuest (@CQmarketing) says, The key to a thriving social media presence is strategy. Yes, your social media needs a strategy. Part of that strategy is consistency. Posting consistently is expected these days. Understandably, you’re busy and social media might not be a top priority. Who has time to post multiple times a week on different platforms? What about looking at analytics and social listening, and finding more revenue opportunities?

Amendola Communications
It’s Not Your Dad’s PR World Anymore – Michelle Noteboom from Amendola Communications (@AmendolaComm) says, In the old days, before Twitter, company websites and the World Wide Web, a PR specialist would spend most of his or her days crafting press releases, calling journalists on the phone (the land line kind, of course) to pitch story ideas, and perhaps writing the occasional article or speech on behalf of a customer’s CEO. In today’s digital world, successful PR pros must be proficient in multiple additional areas, including social media and digital marketing.

Agency Ten22
Measuring and Maximizing Social Media ROI – Jess Clifton, from Agency Ten22 (@AgencyTen22) writes, In modern business, social media marketing is ubiquitous. An active presence on social media enhances brand visibility, promotes real-time engagement and demonstrates professional legitimacy. (When was the last time you encountered a company that wasn’t on LinkedIn, Facebook, YouTube or Instagram?)

Agency News

Finn Partners

Anderson Interactive

Amendola Communications
Amendola Communications Earns Triple Honors in 2019 MarCom Awards – Amendola Communications (@AmendolaComm) proved once again why it is one of the top public relations (PR) and marketing agencies for healthcare and health IT by earning Gold for two programs in two categories as well as an Honorable Mention for another in the 2019 MarCom Awards, an international competition for marketing and communication professionals. The agency, which recently celebrated its Sweet 16 anniversary, received a Gold award for integrated marketing for its client Medicomp Systems, a Gold award for public relations for Lumeris, and Honorable Mention for its PR program for Health Catalyst.

Marketing Positions

Goliath Technologies Appoints Stacy Leidwinger as Chief Marketing Officer
Goliath Technologies (@GoliathSolution), a leader in anticipating, troubleshooting and preventing end-user experience issues and the industry-standard in Health IT, announced the appointment of Stacy Leidwinger as the company’s Chief Marketing Officer (CMO).

InstaMed
InstaMed (@InstaMed) in search of a Digital Marketing Sr. Manager – The Digital Marketing Senior Manager will be responsible for all aspects of InstaMed’s Corporate Website. The ideal candidate for this position will have a passion for SEO, analytics and user experience. They are searching for a candidate who understands the effort and dedication required to grow the business of healthcare payments.

Aria Marketing

MRO Corp

Events

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