What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? Our newest monthly roundup post will focus in on all things health IT when it comes to marketing.
To Listen
Tune in to What’s My Tagline? where we put the microphone in front of the healthcare marketing, sales, social media, and PR community. On the show, host Carol Flagg (@carolflagg) questions industry experts relative to their occupations on the impact of social media, the evolving role of content marketing, the critical factor of engagement to build brand loyalty, and more. This episode, Carol’s guest is Will Reilly (@VisitPayWill), VP of Client and Consumer Marketing of VisitPay (@VisitPay) about why health system marketing professionals need to invest in the patient financial experience.
To Read
Agency Ten22
Best Practices for Press Releases – Kathy Contes, Executive Director of Digital Marketing for Agency Ten22 (@AgencyTen22) says that as we kick off the new year, perhaps your marketing team is including press releases in your marketing or public relations plan for 2019. Whether you have product launch news to share at HIMSS19 or your leadership team wants to shout customer acquisitions from the rooftops, press releases remain the go-to distribution method for company announcements.
Clarity Quest
5 Tips for Organizing a B2B Word-of-Mouth Marketing Strategy – Ava Haekler, Marketing Consultant at Clarity Quest (@CQmarketing) says 84 percent of people trust online reviews as much as friends. I rely on reviews for restaurants, companies, products, and just about anything else that allows a review, along with recommendations from friends and family. Word-of-mouth (WOM) marketing is one of the oldest, yet effective, methods for marketing. This works for not only consumers, but also for businesses. B2B word-of-mouth marketing is incredibly impactful. Does your business implement WOM marketing tactics?
GlobalMed
Telehealth Marketing Plan – The Top 5 Essentials – The telehealth industry is vastly underutilized in part due to poor telemedicine marketing strategies. What is telehealth marketing? A solid and strategic telehealth marketing plan can help you reach new patients, provide better care to existing patients, improve operational efficiency and reduce costs.
HIT Marketing and PR
Kicking off the 2019 with new #HITMC content. Check out “Marketers Need New Skills in a Value-Based World” featuring incoming @SHSMDAHA President Rose Glenn and Priya Bathija of @ahahospitals https://t.co/3gG4M0Mx2k pic.twitter.com/jKqIPWGxBU
— HIT Marketing and PR (@HITMarketingPR) January 4, 2019
Agency News
Amendola Communications
Amendola Communications (@AmendolaComm) Appoints Rachael Britnell Account Director – The agency announced that Rachael Britnell has joined the agency as account director.
Anderson Interactive
AI takes #NYC! #TimesSquare pic.twitter.com/Xv8MysRGLD
— Anderson Interactive (@Ander_Inter) December 14, 2018
Events
#HIMSS19 will NOT sneak up on me this year! I will prepare super early and have restful nights and not be stressed! #TheLiesWeAllTellOurselves #HIMSSsanity Anyone else? pic.twitter.com/xJ5CEHfTCH
— Anderson Interactive (@Ander_Inter) January 9, 2019
Healthcare and IT Marketing Conference
Sixth Annual HITMC
April 17-19, 2019 in Boston MA
Hashtag:Â #HITMC19
The first of its kind healthcare IT marketing and PR conference focused on B2B marketing to doctors, practice managers, and hospital executives. Registration for HITMC 2019 is now open.
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See you in Boston!