Health IT Marketing Minutes

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Posted By: Carol Flagg May 30, 2019

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

Tune in to What’s My Tagline? where we put the microphone in front of the healthcare marketing, sales, social media, and PR community. On the show, host Carol Flagg (@carolflagg) questions industry experts relative to their occupations on the impact of social media, the evolving role of content marketing, the critical factor of engagement to build brand loyalty, and more. This episode, Carol’s guest is Amy Proffitt of CHIME (@CIOCHIME) about CHIME’s role in advancing transformation in healthcare and her role at the organization as marketing director.

To Read

Agency Ten22
What Do Health IT Buyers Really Want from Vendor Marketing Teams? – Beth Friedman, CEO & Founder of Agency Ten22 (@AgencyTen22) writes, Springtime in Atlanta is best known for three things: perpetual pollen, colorful flora and enjoying our large, wraparound front porches. For health IT marketing and public relations professionals, spring is widely recognized as a season to learn, network and celebrate at the Health IT Marketing Conference (HITMC). Agency Ten22 has sponsored and attended HITMC for six years running. Every year brings new knowledge, additional connections and greater health IT insights.

KNB Communications
Productivity Hacks for Healthcare PR & Marketing Pros – From the KNB Communications (@KNBComm) blog, The healthcare communications space poses it’s fair share of challenges just as much as it presents solutions and opportunities. It’s no wonder the us pros are so driven and passionate about what we do! This passion can also ask a lot from us — causing us to perhaps take on multi-tasking and take in a lot of coffee. This is why it is important to have a few tricks up your sleeve to help handle the day-to-day and preserve a bit of sanity.

Skyline TradeTec
Metrics that Matter: 6 Numbers that Reveal the Value of Your Trade Show Program – Jackie F. Biggs, Account Executive at Skyline TradeTec (@TradeTecSkyline) says, It’s all about results. Your CEO, CMO, and CFO want to know if trade shows are worth the investment. What was your return on investment (ROI) for each show? Did they meet the company’s objectives? If you don’t have quantified results, you can be sure your C-Suite will not be convinced of the value your trade show program brings to the company’s bottom line. The only way to determine your overall trade show program ROI is to track specific metrics related to your exhibiting efforts. Let’s explore six key metrics that will show the effectiveness of your trade show program.

Agency News

Matter Communications
Matter Communications Wins Gold: Named PR Agency of the Year by the 2019 American Business Awards® – Matter Communications (@MatterComm), a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing, won a Gold Stevie® Award for Public Relations Agency of the Year. Matter was the only PR agency to receive a Gold award in this category from the American Business Awards®.

Amendola Communications
Air Methods Engages Amendola For Full-Service PR, Content, Marketing & Digital Strategy and Execution – Amendola Communications (@AmendolaComm) has announced it has been selected as the outsourced marketing and PR partner for Air Methods, the leading air medical services provider that delivers lifesaving care to more than 70,000 people every year.

Events

Podcasting: How Conversational Technologies are Impacting Thought Leadership and Content Marketing
When: Thursday, June 6, 2019  2:00 – 2:45 pm ET
Register for this event.

#HITMC #hcldr #pinksocks #HITsm Meetup – Atlanta
When: Tuesday, June 11, 2019  6:30 – 8:30 pm ET
Register for this event.