Health IT Marketing Minutes

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Posted By: Carol Flagg June 27, 2019

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Watch

Podcasting: How Conversational Technologies are Impacting Thought Leadership and Content Marketing
Siri, Alexa, and the rise of other conversational technologies are impacting podcasting in a big, big way. No longer confined to music or B2C marketing, or even the 14-25 year old demographic, the age of voice, and podcasting, has truly arrived – even in our own healthcare and health IT space. Listen as Carol Flagg (@carolflagg), Managing Partner of Answers Media Network and HealthcareNOW Radio, discusses how companies are using podcasting to drive thought leadership and audience engagement. Carol and her guest Dave Anderson from Anderson Interactive will share specific use cases, and how these companies and organizations are using podcasting to drive content marketing goals.

To Read

Agency Ten22
5 Reasons HIT Marketers Should Attend Industry Conferences – Erin Wabol, Partner & Chief Marketing Officer at Agency Ten22 (@AgencyTen22) writes, I have imposter syndrome. Marketing is what I’ve lived and breathed for almost two decades. I feel comfortable in a marketing environment. Hi, HITMC friends! But put me in a room with hospital CIOs or CFOs and I instantly feel out of place.

Meditech
6 easy ways physicians can use social media to advance their practice – Christina Noel, Social Media Coordinator at Meditech (@MEDITECH) says, Over the past decade, social media has made a huge impact on the way people communicate and stay engaged with what’s happening in the world. More healthcare consumers are using social platforms to learn about their conditions and providers, as well as to give feedback and advice in real time. But what about healthcare providers? Is spending time on social really worth it for them?

Marketo
The Future of Marketing: Six Visionaries Speak – Marketing is on the ascent. It has frequently led at big consumer products companies. Now its influence is growing everywhere: at B2B companies, professional services firms, companies dominated by engineering or logistics. You can see marketing’s rise on business bestseller lists, on YouTube playlists, in the new brands that have broken away and differentiated themselves, and in the explosion of marketing startups (and what investors are paying for them). Marketing is becoming a more powerful and resource-rich function of business.

Bank of America
5 digital marketing tips to drive sales this summer – Rising summer temperatures often can cause your sales to take a dive. Following these tips will not only capture attention, they’ll boost your summer sales as well.

Chris Slocumb

The Conversation
The scandal that should force us to reconsider wellness advice from influencers – Former social media influencer and “wellness guru” Belle Gibson first caught public attention after claiming she cured herself of terminal cancer by rejecting conventional medicine in favour of a healthy diet and lifestyle. Her story was documented on a blog and social media, which became the basis for a successful book and app, featuring lifestyle advice and healthy recipes.

Agency News

Aria Marketing
AVIA Selects Aria Marketing as Public Relations Agency of Record – Aria Marketing (@AriaMarketing) is pleased to announce that it has been selected as the agency of record for AVIA, the nation’s leading network of healthcare organizations committed to transforming care through digital innovation.

Amendola Communications
DisposeRX Engages Amendola For Strategic PR, Content, Social Media and Marketing Strategy and Services – Amendola Communications (@AmendolaComm) has announced that DisposeRx, Inc., has hired the agency to provide strategic PR and marketing services, including media relations, content creation, marketing materials and social media. DisposeRx, based in Sanford, NC, is committed to the eradication of leftover medications through its innovative, at-home technology.

MERGE
Merge Hires Michael Plunkett as Director of Strategy & Analytics – Well versed in strategy, media, technology and business analytics, Michael Plunkett has already put his stamp on the MERGE roster. He is creating easy-to-use analytics dashboards and establishing a business intelligence practice that shows a brand’s health by integrating data from store sales, operations, its websites and social media.

MERGE Creates “Analytics On-Demand” via Strategic Partnership with Big Chalk Analytics – Merge announced that it will offer marketing and business intelligence executives greater data impact by providing on-demand access to over 1,300 analytic talents through an exclusive partnership with Big Chalk Analytics.

Bumble PR – Amanda Sina Griffith

Events