January 2024 Health IT Marketing Minutes

TOPICS:

Posted By: Carol Flagg January 27, 2024

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

ICYMI – On this episode of What’s My Tagline? listen in as I chat with Robin Milne, the Chief Marketing Officer of SnapCare. A rebrand can be tricky. Changing your corporate name, identity and messaging takes skill and finesse. A fellow Phoenician and Phoenix Suns fan, listen in as Robin shares her journey and that of her company’s as the need and demand for clinical staffing is an ongoing condition in the industry.

To Read

Brafton
Top 10 Marketing Performance Platforms to Elevate Your Marketing Game in 2024 – Ashlee Sierra, Senior Writer and Editor at Brafton (@Brafton) says, How are your New Year’s resolutions coming along? Not to worry — I don’t mean going to the gym. I want to know about your marketing efforts. Did you start the year determined to invest in better marketing tools, learn more about content creation or become everyone’s favorite brand on social media? Did you promise yourself you’d spend 2024 becoming the best marketer you can be? Awesome. Because no matter how long it’s been since you made those resolutions or how much progress you’ve made, there’s always time to make this year into a huge win. And it all starts with a marketing performance platform.

Amendola Communications
A Look Into Healthcare’s 2024 Crystal Ball: What Industry Analysts Predict – Jodi Amendola, CEO at Amendola Communications (@AmendolaComm) writes, Many of the challenges that healthcare organizations faced in 2023 – inflation, labor shortages, worker burnout, and narrow margins – are likely to persist in 2024. These factors are certain to make for a challenging operating environment, and most healthcare executives are taking a clear-eyed, creative look at how to overcome these looming barriers over the next year—including the use of novel health tech and medtech.

Merge
Top 10 SEO Trends and Considerations for 2024 – Erik Braunitzer, Technical SEO Lead at Merge (@weareMERGE) writes, As we enter a new year, it’s essential to understand SEO’s state of transformation. While AI is undoubtedly commanding the charge, a symphony of trends is emerging. From a refined user experience to integrating paid media and organic search strategies, this article explores the subtle SEO strategies shaping the competitive digital terrain in 2024.

KNB Communications
Growing your healthcare marketing LinkedIn network in 2024: a step-by-step plan – Beth Cooper, VP of Marketing & Sales at KNB Communications Communications (@KNBComm) writes, Fellow healthcare marketers, the time has come to declare LinkedIn a professional necessity. As you sip your morning coffee, remember that your LinkedIn network is not just waiting; it’s thriving with opportunities. This step-by-step guide contemplates that you’ve already built out your profile with things like a picture, bio, and skills. This is exactly how I grew my LinkedIn to over 10k followers.

Clarity Quest
How AI and blockchain transform life sciences marketing – Aaron Ogg, Content & Digital Marketing Specialist at Clarity Quest (@CQmarketing) writes, Marketing strategies are evolving faster than ever to keep pace with emerging technologies. Among the myriad of advancements, blockchain and artificial intelligence (AI) stand out as transformative forces, reshaping strategies for B2B life sciences and healthcare software marketing. Let’s dive into the stakes and implications.

Swaay.Health
Seven Pro Tips for Healthcare Websites – Colin Hung (@Colin_Hung) –  Designing and managing a website is hard. It doesn’t matter if you are a healthcare company (B2B) or a healthcare organization (B2C), your website needs to engage visitors. Here are seven pro tips on how to make your sites better.

Matter Communications
ChatGPT Turns One: What a Writer Has Learned About Her Biggest Competition – Hannah Burns at Matter Communications (@MatterComm) says, When ChatGPT debuted last November 30, my initial reaction was one of concern. And anxiety. Some stress. Certainly disbelief. And maybe a little bit of excitement. But mostly, I felt threatened. Generative AI could do it all, the headlines said—or, at least, enough to render my role obsolete in just a few years.

Agency News

Ragan’s Top Women in Communications Awards Honor Jodi Amendola for Leading with Confidence and Empathy
Amendola (@AmendolaComm) announced that Jodi Amendola, CEO and founder of Amendola is an honoree in the 2023 Ragan’s Top Women in Communications Awards in the Leaders category. The prestigious awards program honors the outstanding women who have redefined the boundaries of communications, shining a spotlight on their exceptional achievements and celebrating their valuable contributions to the industry. The Leaders category recognizes inspiring women who lead with confidence and empathy and have earned the admiration of their teammates.

STRATENYM launches new website with Clarity Quest
Strategic medical communications consultant STRATENYM partnered with biotech marketing agency Clarity Quest to launch reinvigorated marketing messaging and a new website. To address pharma market access challenges, STRATENYM offers end-to-end solutions to ensure that payer-focused messaging is woven through every deliverable, making the reimbursement submission process easier for developers.

Marketing Hires & Now Hiring

Clarity Quest Welcomes Dalton Patterson to the Marketing Team
Clarity Quest Marketing recently announced the addition of Dalton Patterson as an Account Director on the marketing team. Patterson brings over a decade of experience in healthcare with over seven years of experience in the healthcare technology industry. Based in Springfield, Missouri, his expertise includes building and deploying brand messaging, digital marketing strategy and critical post-M&A change management.

FINN Partners

Events and Communites

#HITMC
When: Tuesdays, Noon ET (9 AM PT)

What: Monthly chats on marketing strategies in health IT. Sponsored by: Healthcare IT Marketing and PR Conference. Find the topic for the next #HITMC Tweetchat.  View previous Tweet Chat summaries.

Resources

Urgent Care Marketing 101 – free, online marketing eBook from Experity (@ExperityHealth)
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.