July 2024 Health IT Marketing Minutes

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

ICYMI – On this episode of What’s My Tagline? listen in as I chat with Megan Antonelli, Founder and CEO of HealthIMPACT Live. In her 25-year career, Megan has launched and managed hundreds of healthcare events. Megan discusses the role of boutique, custom healthcare events amongst the behemoths like HLTH, ViVE and HIMSS, and how her company IMPACTS and informs key decisions makers.

Swaay.Health
Getting More Marketing Budget Means Aligning with Organizational Goals – Colin Hung writes, Just because large organizations have bigger marketing budgets, it doesn’t mean that it’s easier to get approval to spend on new marketing initiatives. Here are a few tactics marketing leaders can use to secure more budget.

Amendola Communications
Why Press Releases Should Tell Stories – Jim Sweeney, Senior Account & Content Director at Amendola Communications says, Hey, want to hear an announcement from my company? Or, Hey, want to hear a story? Which got your attention? If you’re human, it was probably the latter. We are hardwired to listen to and learn from stories. From the earliest days of painting on cave walls through Aesop’s Fables and TEDx Talks, stories have proven themselves to be the best way to convey information to an audience. Even business information. Write a memo reminding people to always file their TPS reports with a cover sheet and they’ll ignore it. Tell them a story about the coworker who got fired for forgetting the cover sheet and they’ll remember.

Brafton
How To Leverage LinkedIn Polls for Marketing Engagement and Content Creation – Anthony Basile, Writer at Brafton writes, If you’ve spent much time marketing business-to-business products or services, you’re likely familiar with LinkedIn. It’s a platform tailor-made for your needs: a place to encounter fellow professionals and share your expertise. But if you’re just posting normal, text-based posts on LinkedIn, you’re missing out on a few extra value-adding options. Take the LinkedIn polls feature, for example. These quick surveys are a powerful, versatile tool with several possibilities for your brand.

Clarity Quest
Effective project management is your marketing strategy’s secret sauce – Melanie Hilliard, Account Director and Content Lead at Clarity Quest says, I’m a firm believer that done is better than great. Lack of planning with a side of perfectionism can prevent you from executing effective marketing campaigns or launching new creative. I’ve been there—most marketers have. Experience has shown that marketers can overcome some of these challenges with top-notch project management. In fact, as one study cites, “Marketers that reported they proactively plan their marketing are 331% more successful than their peers.”

HIPAA Secure Now!
HIPAA-Compliant Marketing Strategies for Growing Your Healthcare Business – Art Gross, President and CEO at HIPAA Secure Now! writes, Balancing patient care and business growth is a constant challenge for healthcare entrepreneurs. You’re driven by a commitment to your patients’ well-being, yet faced with the need to grow your practice in a competitive landscape. Add HIPAA regulations to the mix, and marketing becomes an overwhelming endeavor. There are, however, effective HIPAA-compliant marketing strategies to promote your business while maintaining strict compliance. Let’s dive into those together.

MERGE
Supercharge Your Paid Media with AI – Garrett Hood at MERGE writes, Artificial intelligence has revolutionized the industry of paid media, transforming how marketers target audiences, generate creative content, and ad bidding. Leveraging AI has enabled marketers to dynamically pinpoint their audiences with unparalleled precision, resulting in better campaign performance and boosting ROI.

anthonyBarnum
Momentum is Building in Tech, and So is the Noise –  Melissa Anthony at anthonyBarnum says, New technologies are rapidly transforming business processes of all kinds. Policy and compliance requirements are shifting across industries; cyberattacks are on the rise; AI has gone mainstream, as have the concerns; drones are taking over many once laborious and cost-prohibitive tasks; and healthcare technology is enabling greater precision and better patient outcomes.

KNB Communications
Healthcare marketers: a dozen mind-blowing stats to get budget for video – Beth Cooper, VP of Marketing and Sales at KNB Communications writes, We all know in our instinctual healthcare marketing hearts that video is extremely compelling. Anecdotally, I had a talk with a Meta (which includes Facebook, Instagram, and Threads) employee the other day. He told me point blank that the algorithm is highly favoring videos. That they’re absolutely essential if you want to grow a social presence.

Matter Communications
Keep Your Brand Fresh with Animated Marketing Videos – Joe Skoniecki at Matter Communications says, When it comes to captivating audiences and building lasting brand affinity, nothing beats video. But getting the most out of your video marketing investment requires more than just having someone hit record. The limitless power of animation — bursting with color, free from the constraints of real-world physics and designed with instant comprehension in mind — is just what the doctor ordered to cut through the noise and leave a lasting impression. By harnessing the latest trends in animation, marketers can create content that sparks curiosity and forges lasting connections with audiences.

Amendola Wins Three Platinum Awards in Hermes Creativity Competition; Celebrates 20 Years Helping Clients Drive Healthcare Transformation
Amendola Communications announced it has won three top Hermes Creative Awards, demonstrating the company’s solid commitment to delivering outstanding results for its healthcare and health IT clients. The Hermes Creative Awards, one of the oldest and largest competitions in the world, recognized Amendola with a trio of 2024 Platinum awards for its work on behalf of clients in 2022 and 2023. They are also marking their 20-year anniversary as a full-service PR and marketing agency focused on healthcare, health tech and life sciences with a new logo, a brand refresh, and a shiny new website.

Matter Grows Consumer PR Client Base With New Brands and Extended Programs
Matter Communications announced the growth of its consumer client roster, highlighted by the addition of new clients as well as program extensions with existing clients from successful partnerships. Designing and executing programs focused on earned media, influencer relations, events and sampling, Matter continues to elevate consumer brand stories across retail and consumer packaged goods, food and beverage, health and wellness, sporting goods, consumer tech and beyond.

Vyne Medical

Solventum

Healthcare Marketing Jobs: July 18, 2024 https://t.co/RslTXMpJ2v #HITMC pic.twitter.com/YtGC7obLDS

— Swaay.Health (@SwaayHealth) July 18, 2024

Healthcare Internet Conference

November 10-13, 2024, The JW Marriott, Austin, TX

Registration Now Open!

HCIC is the premier conference where executive and senior marketing, digital health and patient experience leaders come to focus on the business and transformation of healthcare. HCIC is where marketing, digital and the consumer experience converge! Your HCIC experience will help you refocus marketing and digital efforts while lifting up your team and organization. HCIC opens on Sunday with an awards program and a networking dinner and is followed by 3 days of educational sessions, inspiring keynotes and panel discussions and so much networking! See you in Austin!

Elevate Your Rare Disease Marketing – MERGE life science industry experts created this guide to provide a new perspective towards three tried-and-true tenets of rare disease marketing. You can expect to learn how modern solutions to age-old challenges can make a real difference for your company and the community.

Urgent Care Marketing 101 – free, online marketing eBook from Experity
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.

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