March 2024 Health IT Marketing Minutes

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Posted By: Healthcare NOW Radio March 23, 2024

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

ICYMI – A rebrand can be tricky. Changing your corporate name, identity and messaging takes skill and finesse. On this episode of What’s My Tagline, I chat with Robin Milne, the Chief Marketing Officer of SnapCare. A fellow Phoenician and Phoenix Suns fan, listen in as Robin shares her journey and that of her company’s as the need and demand for clinical staffing is an ongoing condition in the industry.

To Read

Brafton
4 LinkedIn Best Practices to Help You Stand Out – Kimberly Mehrtens, Writer at Brafton says, Social media is an ever-changing beast — from rebrands to new platforms (I’m looking at you BeReal), it can be hard to keep up. But it doesn’t always have to be that way. For example, LinkedIn has remained a mighty force in the online professional networking game. So how do you harness that networking power? Maybe you’re completely new to the game with no account or online presence yet. Or maybe you’ve created a profile and you’ve connected with peers, but you’re not sure how to improve your LinkedIn experience. Wherever you are in your LinkedIn journey, we’ve got you covered.

Amendola Communications
Getting The Most Out Of A Client Intake Call – Chris Nerney, Senior Writer at Amendola Communications says, Healthcare marketing and public relations agencies work closely with clients on crafting effective messages designed to gain the attention of (and prompt action from) their potential customers, investors, media outlets, awards organizations, conference organizers, and other target audiences. Clients and agencies routinely rely on email and collaborative platforms such as Slack and Teams to communicate about messaging ideas and strategies. Still, there’s no substitute for live, verbal conversations.

KNB Communications
Top 10 B2B healthcare marketing must-haves for 2024 – Laura Ann Hill, Marketing Manager at KNB Communications writes, In healthcare, health tech, biotech, or life sciences, tailor-made experiences mean leveraging data, advanced analytics, and AI to create highly personalized content to show your service, solutions, or product meets each client’s unique needs. This approach is crucial in creating meaningful engagements, fostering loyalty, and driving conversions by making every interaction feel like that content was tailor-made for them.

Clarity Quest
How to forge PR partnerships in healthcare and life sciences: A guide for success – Linda Healan at Clarity Quest writes, The healthcare and life sciences sectors are rapidly evolving, with innovations and breakthroughs happening at a breakneck pace. In this dynamic environment, the role of public relations is crucial in shaping perceptions, educating audiences, and creating a strong, credible brand. A great PR client embraces collaboration and can significantly influence PR efforts. Here are key ways to be a great PR client for a B2B healthcare public relations agency and foster a productive partnership.

Matter Communications
ChatGPT Vs. Google Gemini: Which is Better for PR and Marketing? – Tim Hurley at Matter Communications says, It’s been 15 months since ChatGPT’s groundbreaking debut and about one year since Google Bard (rebranded as Gemini on Feb. 8) joined the GenAI fray. At this point, it feels like every marketer and communications professional on the planet has experimented with, if not regularly used, this emerging technology. After all, much of the job is researching, ideating, proofreading, drafting, fact-checking, and fine-tuning SEO strategy—all things with which GenAI can lend a hand.

Agency News

FINN Partners Launches Global Health Impact Group
FINN Partners announced the formation of the “Global Health Impact Group” to marshal cross-practice policy, advocacy, and media expertise to advance issues and ideas that promote improved health outcomes and economic growth worldwide. The move harnesses the agency’s full capabilities and sector expertise to address corporate, government and NGO public-health priorities in nearly 100 countries across Africa, Asia, Europe and the Americas.

Astonish Media Group Announces Xsolis Joins its Prestigious Portfolio of Clients
Astonish Media Group, a boutique public relations and media strategy firm based in New York City, announces the addition of Xsolis to the agency’s distinguished roster of clients. Xsolis is an AI-driven technology company with a human-centered approach, fostering collaboration between healthcare providers and payers through real-time transparency, objective data for increased accuracy and alignment of medical necessity decisions, and more efficient outcomes. Astonish will elevate Xsolis’ national presence as a leader in utilization management.

Second-time Awardees CyncHealth, PointClickCare, Innsena Granted $80,000 Racial Equity in Postpartum Care Federal Funding
CyncHealth, the designated health information exchange (HIE) for Nebraska and Iowa; PointClickCare, a leading healthcare technology platform; and Innsena, a health tech consultancy focused on improving care outcomes for underserved communities, won the second phase of a U.S. Department of Health and Human Services’ Racial Equity in Postpartum Care Challenge—including federal funding of $80,000, for their innovative postpartum care program in Nebraska. The award builds on the collaborative work recognized in 2022 during the first phase of the challenge to improve postpartum care for Black, African American, American Indian, and Alaska Native parents with high-risk conditions who participate in Medicaid and the Children’s Health Insurance Program by significantly reducing maternal morbidity and mortality.

Marketing Hires & Now Hiring

Events and Communities

Resources

Elevate Your Rare Disease Marketing – MERGE life science industry experts created this guide to provide a new perspective towards three tried-and-true tenets of rare disease marketing. You can expect to learn how modern solutions to age-old challenges can make a real difference for your company and the community.

Urgent Care Marketing 101 – free, online marketing eBook from Experity (@ExperityHealth)
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.