November 2024 Health IT Marketing Minutes

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Posted By: Carol Flagg December 2, 2024

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

ICYMI – On this episode of What’s My Tagline? listen in as I chat with Saul Marquez, the founder of Outcomes Rocket, a full service marketing agency specializing in working with business entities whose clients are hospitals, health systems, and payers. Saul joins me to talk about the 3 pillars of marketing – owned, earned, and paid and will share a tip for each to help you get some quick wins.

To Read

KNB Communications
Event marketing done right at HCIC: and I’m naming names – Beth Cooper, JD/MDA, VP of Marketing and Sales at KNB Communications says, The Healthcare Internet Conference (HCIC), a conference for healthcare marketers, is always a hotbed of innovation, not just in healthcare technology but also in marketing strategies. This year, in this veteran marketer’s opinion, two companies stood head and shoulders above the rest: Invoca and SocialClimb. Both brands showcased how to elevate the attendee experience through immersive, thoughtful, and innovative marketing approaches that left a lasting impression.

anthonyBarnum
Now, Marketers, Get to Work! – Melissa Anthony, Founder and President at AnthonyBarnum writes, Well, yes, the election has come and gone. While it may be difficult to find common ground in American politics, we can all agree we are grateful the texts and emails have ended. The news cycle will soon begin its transition as the business media cover the busy intersection of advancing technology, the economy, and new policies. With many economic experts predicting a surge in exits and investing in the coming years, marketers are gearing up for a fast-paced 2025.

Swaay.Health
The Real Impact of AI on Healthcare Marketing – Colin Hung at Swaay.Health writes – Over the past two years AI has dominated the discourse across all industries and all functional areas. The use of AI in healthcare and healthcare marketing has been a particularly hot topic. To get a real pulse on the industry, we asked members of the Swaay.Health Community for their opinion on AI.

Brafton
How To Build a Great Health Insurance Content Marketing Strategy – Christopher Powell, Writer at Brafton says, Things at your health insurance company are… fine, you suppose. You have a sizable lineup of clients. You can’t please everyone, so some leave before more inevitably come in to replace them. Your team designed a website, but you have to admit it’s not getting as many visitors as you’d like. The lack of valuable content might affect your marketing efforts more than you realize. Your team of leaders explains to you that health insurance companies like yours need to do more to get noticed. You need a presence on the internet and on social media platforms. You need a content marketing agency that specializes in healthcare content marketing.

Amendola Communications
A Fireside Chat on the Evolving Landscape of Healthcare Marketing and Industry Events – Jodi Amendola, CEO of Amendola Communications and Greg Miller, vice president of business development at Carta Healthcare sit down for a fireside chat to discuss navigating the evolving landscape of healthcare marketing and industry events. They explore the changing dynamics of conferences like HIMSS, HLTH, and ViVE, emphasizing the importance of aligning event participation with business objectives and target audiences. The conversation delves into effective strategies for leveraging social media and digital channels to enhance brand awareness, build relationships, and drive growth, all while highlighting the value of a focused and resource-conscious approach in today’s competitive market.

Clarity Quest
7 B2B marketing trends for 2025 – Melanie Hilliard, Account Director and Content Lead at Clarity Quest writes, Q4 is here, and with it, so is next year’s planning. As you dive into planning sessions, you can’t just rinse and repeat. New ideas and emerging trends are critical to your success, especially if you hope to stay ahead of your competitors. Here are seven trends our B2B healthcare marketing agency is tracking.

Matter Communications
What is Bluesky? What Brands Should Consider Before Leaving X – Wyatt Craig at Matter Communications says, With users leaving X (formerly Twitter) by the millions, Bluesky has quickly risen as a popular alternative. This relatively new platform was invitation-only until February of this year but has seen explosive growth since opening to the public. So what is Bluesky? Bluesky’s design will feel familiar to Twitter users, featuring a “Discover” feed and a chronological timeline for accounts you follow. It also offers functionality like direct messaging, pinned posts, and “starter packs”— curated lists of people and custom feeds to help new users get started.

Agency News

Matter’s Survey and Market Report Management Drives Brand Momentum with High-Impact Content
Matter Communications announces the continued success of its survey and market report management services, which empower brands across industries to build credibility and enhance their market presence through expertly managed, research-driven initiatives. Matter provides clients with comprehensive project management, from concept development through to data collection, analysis, and content creation. As a result, brands develop high-quality data that generates insightful, multi-purpose assets, which amplify their voice in competitive landscapes and build essential trust with media and consumers alike.

Clarity Quest Wins Four MarCom Awards for Client Work
Clarity Quest announces they have been recognized for creating standout work for their clients across four diverse segments: radiopharmaceuticals, digital health, biotech, and revenue cycle management. They are all about delivering the kind of work that makes their clients shine, and they are beyond proud to partner with them to bring their big ideas to life.

Marketing Hires & Now Hiring

Events & Communities

Resources

Elevate Your Rare Disease Marketing – MERGE life science industry experts created this guide to provide a new perspective towards three tried-and-true tenets of rare disease marketing. You can expect to learn how modern solutions to age-old challenges can make a real difference for your company and the community.

Urgent Care Marketing 101 – free, online marketing eBook from Experity (@ExperityHealth)
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.

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