October 2022 Health IT Marketing Minutes

TOPICS:

Posted By: Carol Flagg October 15, 2022

What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.

To Listen

Unleashing the power of people, businesses and brands to move society forward. That’s the messaging you’ll find on the About page on Prophet’s website. Prophet is a global consultancy firm helping companies around the world think differently about growth and transformation, especially in times of disruption. Many of these clients come from the healthcare industry. On this episode, I am joined by Paul Schrimpf who has a lot to share about the process of transformation in healthcare and is the host of not one, but two podcasts.

To Read

Brafton
Organic SEO Services: How To Go Organic With Digital Marketing – Chelsey Church, Senior Writer and Editor at Brafton (@Brafton) says, The word “organic” comes with a positive connotation. When you shop for organic food, you know you’re getting some of the most wholesome options you can find. Go shopping and find an organic brand and you know they ethically sourced their materials in a way that lives up to the highest standards in agriculture. So what does that mean for organic search engine optimization?

HITMC
6 Tips for Generating Leads When “Just Attending” a Conference – Colin Hung (@Colin_Hung) writes, Let’s be honest – the number of healthcare conferences than you want to be an exhibitor at, far exceeds the available budget. That’s just a universal marketing rule. Sometimes the best you can do is be an attendee, but that doesn’t mean you should settle for just a handful of business cards gathered from the opening reception or the few sessions that your team attended. Here are 6 ways to super-charge your lead generation at conferences as an attendee.

ClarityQuest
The Countdown to HIMSS is on! Are you getting ready? – Rayna Southart, Content Marketing Manager at Clarity Quest (@CQmarketing) writes, HIMSS 2023 will be here before you know it. And you know what that means—it’s time to kick your planning into gear! As one of the most important trade shows in healthcare IT, marketing teams need to be on their A-game to stand out. We know it’s overwhelming, so we’ve created this easy-to-follow guide. Here’s our countdown to HIMSS marketing survival guide to make sure you’re ready for anything—even a global pandemic.

Matter Communications
7 Branded Content Lessons You Don’t Need a Time Machine to Learn – Tim Bradley at Matter Communications (@MatterComm) says, How to future-proof your video marketing efforts and produce great content. Time travel is a strange and awesome idea. Maybe you’ve done something regrettable and want to rewrite history. Or maybe you’re just in a rock band destined to save humanity and you need to gather historical figures so you can graduate from high school (#WyldStallyns). Either way, the idea that you could travel into the past to make a better future is always appealing. But what if you didn’t need to alter the fabric of time and space to ensure that incredible future state? That’s best-case scenario, right?

Merge
Bridging the Gap on Shared Decision Making – Joel Beckerman, EVP, Client Service at Merge (@weareMERGE) writes, Shared, or informed, decision making is a relatively new concept in the oncology space. And marketing can play a critical role in bridging the gap between traditional decision-making methods and the valuable benefits for patients that result from shared decision making with their healthcare team.

Agency News

Anderson Interactive – Congrats!

Amendola Communications  – Way to Go!

HHS Technology Group Partners with Amendola for Strategic PR and Marketing Services
Amendola (@AmendolaComm) announced that HHS Technology Group (HTG), a leader in purpose-built data and analytics software and solutions for the public and private sector, has selected the firm as its agency of record to assist with messaging, marketing, and promotion of its distinct technology solutions, including its recent collaboration on the COVID-19 Research Database designed to create a scalable, repeatable model accelerating real-world pandemic research.

Qventus Engages Amendola for Strategic PR and Marketing Services
Amendola (@AmendolaComm) announced that Qventus, the leader in AI-powered software for care operations automation, has selected the firm to amplify client successes and industry best practices.

Marketing Hire & Now Hiring

Aria Marketing

Studio North

Events

#HITMC
When: Tuesdays, Noon ET (9 AM PT)

What: Monthly chats on marketing strategies in health IT. Sponsored by: Healthcare IT Marketing and PR Conference. Find the topic for the next #HITMC Tweetchat.  View previous Tweet Chat summaries.

ICYMI

Killer public relations, marketing and social media in healthcare requires making the right moves at the right time. Tune in to hear them on their show, Overrated & Underused, weekdays at 10am, 6pm, and 2am ET right here on Healthcare NOW Radio or checkout their playlist below!

Resources

Urgent Care Marketing 101 – free, online marketing eBook from Experity (@ExperityHealth)
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.