By Beth Friedman – If ViVE 2026 had a plot twist, it was this: data is king, and every vendor is now a data company. The subplot of our health IT reality show is that AI innovation is no longer the headline, successful implementation is. Across three days of conversation, few shiny new tools emerged.
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This month for our roundup on health IT marketing we decided to round up some of our marketing experts to tell us what we might see in the new year. Here is what we found out.
As we embark on another year of changes and advancements, we asked them, what major event, transformation, or innovation in 2025 had a lasting impact on healthcare, whether positive or negative, and is likely to shape its future trajectory? Here is what they had to say.
Our 2025 Countdown Continues! #5 from FINN Voices and What’s My Tagline?. Follow us until the end of the year for our reveal of the top 10 played episodes from the radio and from the podcast network on Healthcare NOW Radio.
NOW on Demand FINN Voices episode with host Beth Friedman and her guest Phil Sobol, Chief Commercial Officer at CereCore. They unpack the latest insights from CIO conversations, focus groups, and industry media to forecast what’s ahead for health IT purchasing in 2026.
The thought leaders in our community are good about sharing their thoughts on the issues of today. Here are the top read and shared guest posts of October that we think deserve sharing again.
NOW on Demand FINN Voices episode with host Beth Friedman and her guest Darin Ryder, Senior Vice President at e4health and former IT executive at UF Health, Brookmeade Healthcare, and several national consulting firms. Recorded live at the Georgia HIMSS Annual Conference, their conversation centers on a recent CIO survey and roundtable led by e4health.
By Beth Friedman – AHIMA recently held its 2025 Convention in Minneapolis, Minnesota, setting a vision to empower, evolve, and impact. As a 20+ year veteran of this event, I can wholeheartedly attest that health information (HI) professionals are ready to live out these verbs and digitally transform their roles.
By Beth Friedman – Experts Tackle Cardiac Rhythm Monitoring Data Challenges – Imagine making sense of clinical data transmitted from thousands of remote patients, all with different cardiac devices, data formats, and submission schedules. Some data is billable, while other transmissions are not, yet all must be assessed for clinical significance as patient lives could be on the line.