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By Kurt Waltenbaugh – Thanks to the digital age and the ever-growing use of consumer data, marketing strategies keep getting smarter and more specific. The regulatory environment around Medicare remains in a constant state of flux, with requirements and rules changing every few years.
By Kurt Waltenbaugh – Consider that 60% of overall health is determined by socioeconomic and behavioral determinants, but make up just 4% of the national health budget. Conversely, just 10% of an individual’s overall health is determined by medical needs, yet approximately 88% of US healthcare spending goes towards patient care.