By Scott Zeitzer – Google Ads campaigns can be a great way to drive traffic to your practice’s website, and more importantly, bring in new patients. However, it’s important to be strategic about what you are advertising in order to be successful.
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By Jeffrey Brady MD MPH – Questions are the answer—a simple concept that can apply to so many areas of our lives, but none more important than our healthcare. Through an ongoing collaboration with AHRQ, Google is piloting a new online tool to help patients plan for medical visits.
By Matt Fisher – Privacy of health information is receiving a significant spotlight as a result of big technology companies moving into the healthcare industry. While Amazon and Microsoft seem to slip past many headlines, Google is not in the same boat.
When it comes to healthcare financial and payment matters, value-based care, and policy here is what is being reported and talked about from and more. News from Cerner, Fitbit, Google, eSolutions, Health Navigator, Amazon, Medecision, HMS Holdings Corp, Vivify Health, and Premier Inc.
By Art Gross – A potential class action lawsuit has been filed against the University of Chicago Medical Center by a former patient, claiming his and thousands of other patients’ medical records were shared with Google without authorization and without removing identifying information.
The AMA announced the AMA Health Care Interoperability and Innovation Challenge sponsored by Google to inspire novel examples of mobile health technology—such as wearable devices and applications—
By Jonathan Krasner – HIPAA data breaches can occur if ePHI is posted on an open web site. In that situation, not only is the ePHI available for viewing, it also can be indexed by an Internet search engine such as Google. Many data breaches have been uncovered by finding the unauthorized ePHI via a Google search.
PwC US announced Google Inc. is a part of the PwC team in the bid for the Department of Defense (D0D) Healthcare Management Systems Modernization (DHMSM) Electronic Health Record (EHR) contract.
Google has begun piloting a new search feature that offers live video chats with physicians for consumers researching some medical conditions. Google has begun partnering with providers to test this new telehealth program for consumers to video chat with a physician.