By Julie Appleby – Suspicions that U.S. consumers’ personal information could be accessed from India led regulators to abruptly bar two large private sector enrollment websites from accessing the Affordable Care Act marketplace in August.
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By Suzie Sfarra – Serving the twin goals of improving customer experience through convenience and reducing manual labor through automation, it’s been a central element of many digital transformations.
By David Burda – Healthcare middlemen like group purchasing organizations, distributors and pharmacy benefit managers (PBMs) add costs to our already bloated healthcare system, not subtract costs through savings like they claim. If you don’t believe me, read this short but telling research letter in JAMA Health Forum.
By David Burda – What I looked for in the Rock Health survey were any signs that patients are assertively using technology to interact with businesses in the healthcare industry like they use technology as consumers to interact with businesses in other industries like banking or retail goods.
By David Burda – I looked through this new survey of healthcare consumers by ZS Associates, the Evanston, Ill.-based management consulting firm. The survey results suggest that passive patients may be feeling their oats and becoming active healthcare consumers.
By Mark Spinner – For one out of three consumers, inflation is the top reason they fear being unable to pay for an unexpected medical expense. Yet consumers want to prioritize health and fitness spending in the year ahead, an Accenture survey found.
By David Burda – Yes, it’s another sports analogy to describe a market phenomenon in healthcare. In sports, when we say, “defense travels well,” we mean defense plays as well on the road as it does at home. Unlike offense, which plays better at home than it does on the road.
By Shelley Davis MSN RNC CCM – The healthcare industry is undergoing an evolution towards retail service, driven in large part by the growing influence of consumers in the marketplace. Younger patients have largely moved away from the traditional care delivery model that has sustained healthcare for so long.
By Joelle Poe – The world is shifting almost entirely towards digital transactions. This digitization has only accelerated since the COVID pandemic began in 2020, leaving healthcare and consumer brands stranded in the middle—relearning how to engage and serve the audiences they thought they knew.